"We have had some great feedback from clients. One said that it's refreshing for a financial services site, really energising & lively!"
Suzanne Beney, Marketing Manager
The key priority for the new website was growth and flexibility; the ability to manage a huge bank of industry news content and commentary, with a clear user experience across all devices. The website imagery needed to reflect the services and ethic of the group in a novel way, avoiding cliché.
Planned in collaboration with the marketing manager via Basecamp, no stone was left unturned in regards to the planning of this project. We also invested a great deal of time coordinating with the stakeholders to achieve this aspirational yet very relevant bank of imagery. It had to be right.
As with the service that AAG provide, the experience across all devices is clear and thorough. The website is easy to navigate and effortless to read on all devices. A flexible template structure was created in Wordpress so AAG can add sections, imagery and detail pages themselves moving forward.