The challenge
A4G faced several challenges in their online presence:
- The presence of multiple websites with different branding and conflicting messages created confusion among their customer base.
- The existing Content Management System (CMS) had limitations that hindered effective content management and updates.
- The design of the websites was dated and disjointed, impacting the user experience.
The process
We began by gaining a deep understanding of A4G’s business goals and their valued customer base. Through a thorough content audit, we crafted a strategy to streamline and clarify their messaging, ensuring it resonated effectively with their audience.
We carefully planned the website’s content architecture and structure to create a user-friendly experience. During the design phase, we explored various design options that not only unified the branding but also rendered a modern and visually appealing website.
A pivotal aspect of our work was aligning the company’s sub-brands, including A4G Bookkeeping, A4G Payroll, A4G Wealth, A4G Growth, and A4G Legacy, seamlessly into the main brand. In conjunction with the marketing team detailed wireframes and prototypes were designed to map out the website’s layout and functionality.
Additionally, we offered comprehensive training on the integrated WordPress Content Management System (CMS) so the marketing team could easily manage content.
As we approached the go-live transition, we ensured a seamless experience for users of the sub brands by implementing appropriate redirects.
What we delivered
Our efforts resulted in the following:
HTML/CSS build
We created a responsive and visually engaging HTML/CSS layout that unified the branding and presented a cohesive online presence.
WordPress integration
We seamlessly integrated WordPress to enhance content management, enabling the client to update and add content with ease.
Flexible template for sub-brands
We developed a flexible template that allowed all sub-brands, including A4G Bookkeeping, A4G Payroll, A4G Wealth, A4G Growth, and A4G Legacy, to tie together cohesively under the main brand.
Content population
We populated the website with compelling and optimised content, ensuring it ranks favourably in search engines.
Management of go live and domains
We oversaw the go-live process and managed domains for the entire group, ensuring a smooth transition.
Ayse Kayabasi, Inbound Marketing Manager“Highscore were quick, creative and attentive to detail across the board – they kept me up to speed at every stage and always kept the conversation going about how best move things forward.
They’ve created the perfect website for our business and I couldn’t dream of a better team to have worked with.
Our clients, team and search engines love our new website; I think that says it all!”
In summary
A4G’s commitment to providing comprehensive support to owner-managed businesses is now reflected in their revamped online presence. Our comprehensive web development efforts, including a responsive design, WordPress integration, and brand unification, have transformed their website into an informative and user-friendly platform.
This supports A4G in their mission to provide proactive advice and planning for business growth and success, with the new website offering new clarity to their customer base in regards to service offering.
