Oasis

The challenge

When dealing with sensitive and potentially dangerous situations, a website needs to be far more than just visually appealing – it must be exceptionally safe, accessible, and intuitive. Oasis needed a modernised platform that allowed users in crisis to find immediate help without friction, while also effectively engaging donors, volunteers, and professional referral partners.

Key hurdles included:

User safety

Ensuring individuals in high-risk situations could browse discreetly and leave the site instantly if needed.

Information architecture

Streamlining complex service pathways so visitors (whether a victim seeking help, a professional making a referral, or a supporter making a donation) could find exact resources in seconds.

Empathetic branding

Creating a warm, supportive visual identity online that balances urgency and safety with hope and empowerment.

Our approach

We worked closely with the Oasis team to build a completely bespoke website designed around the real-world needs of their diverse audience.

Safety-first design

Implemented an un-intrusive, sticky “Quick Exit” feature across all pages, allowing users to instantly leave the site and redirect to a neutral URL if their privacy or safety is threatened.

Streamlined UX & clear pathways

Reorganized the site structure into distinct, task-oriented user journeys: I Need Help, Make a Referral, and Get Involved.

Mobile-first & accessible development

Built a lightweight, ultra-responsive site ensuring fast loading times even on weak mobile connections, while adhering to high web accessibility standards (WCAG).

Empowering content layouts

Designed clean, reassuring content templates that break down heavy legal and safety information into clear, digestible sections.

The outcome

The new website provides Oasis Domestic Abuse Charity with a robust, modern digital presence that acts as a secure front door to their services.

Enhanced safety

Peace of mind for vulnerable visitors through integrated quick-exit tools and safe browsing guidance.

Increased engagement

Clear call-to-actions make donating, fundraising, and volunteering simpler than ever.

Effortless administration

A flexible, easy-to-manage backend allows the internal team to update crisis contacts, news, and resources in real time.