The Challenge
Expol’s brief was to revamp the current website, looking for a fresh and modern approach to compete in the current landscape. The website needed to focus on clearly structuring Expol’s three main services: Employment Screening, Investigation, and Training
Key goals:
- Redesign the website to highlight Expol’s primary services clearly
- Simplify the content management system for effortless updates
- Boost Expol’s reach through organic search results
The process
We started by understanding Expol’s operations and defining specific goals for the website. Working together, we explored the Expol brand, creating a unique design that reflected the company’s values and showcased its three main services. We made sure the website was easy to manage, with a user-friendly interface for effortless updates, particularly for dynamic elements like videos.
Our SEO strategies were carefully implemented, informed by thorough research and competitor analysis, to boost Expol’s online visibility and keep strong search engine rankings. As the website approached the go-live phase, we provided support for a smooth transition, ensuring Expol’s uninterrupted online presence.
The Results
SEO research and competitor analysis
We conducted SEO research understanding competitors’ strategies, terms, and keywords. requiring us to analyze competition, identify opportunities, and devise strategies aligned with their business objectives.
Bespoke design exploration
We crafted a unique design for the new website. Utilising existing assets, we emphasised a clear service structure, giving equal weight to Employment Screening, Investigation, and Training.
Content writing support and population
We supported with content creation, and conducted a number of workshops to guide and review with the client
Technical SEO and go-live support
We ensured a smooth transfer of successful page and search engine rankings during thel go-live process, implementing best practice technical SEO strategies.
WordPress content management
We implemented WordPress so the client and marketing teams can now manage their own edits much easier than before.
Rob Kinrade, Chief Executive“Highly recommended! We used these guys to build our latest site. Excellent from start to finish – research into our business, SEO, creative suggestions and solutions, culminating in an excellent refresh of our brand. Very competitive price too. Big thanks to them for their patience in dealing with slow moving and difficult clients like ourselves! Thank you.”
Summary
Expol’s redesigned website with it’s refreshed image and clear service structure was very well received by the client and their customer base.
The bespoke design, coupled with content management set up and optimised SEO, positions Expol for heightened online exposure and continued success in the realms of risk consultancy and training.
