The process
We started the design by creating wireframes (simple blueprints). These were essential for figuring out exactly where everything should go on each page. By getting the basic structure and layout right first, we made sure the site was easy and logical for any user to navigate. This early focus on function helped us streamline the whole experience before we added any visual flair.
Once the skeleton was approved, we developed the initial look and feel. This was crucial for locking in a strong, cohesive visual style that matched the brand’s identity and values. These early designs helped us choose the final colours, fonts, and general visual hierarchy, ensuring the site looked professional and memorable.
The final design of the website fitted the brief well, being simple but bold and eye-catching – making it easy for the user to browse on a casual visit, or more detailed session.
