The challenge

The charity approached us with a request to completely redesign their website. Their primary goal was to strengthen their brand image and streamline the website content, ensuring it better aligned with the needs of their target user groups.

Key objectives:

Strengthen the brand image
Streamline and refine website content
Improve the overall user experience, tailored to specific user groups

The process

Working closely with the marketing team, we focused on creating a more intuitive and responsive navigation system, ensuring seamless functionality across all devices. Our collaboration also involved designing several concepts that helped strengthen the brand’s image. Through many iterations, we fine-tuned the placement of menus and elements to guarantee an optimal user experience.

This joint effort played a crucial role in the successful redesign of the website using WordPress. Our team led the comprehensive refresh, which included a complete overhaul of the site. The existing site had numerous content pages that required in-depth review and restructuring to improve both content flow and usability.

“An absolute gem of a web design company!

We recently worked with Highscore to design a new website and logo for our domestic abuse charity. From start to finish, Gary, Pete and the team were brilliant, making the process smooth and stress-free for us! They were incredibly patient with us as we worked through a project like this for the first time, with no question being a silly question. They took the time to truly understand our project and create a warm and professional website and logo that go together perfectly.”

What we delivered

Logo and brand development

The old logo and brand was dated and not in keeping with the charity’s values. We undertook the task to design a mark that would be more professional, memorable and in line with the charity’s values.

Through some initial concepts, we soon developed an idea that seemed to fit the brief, and with some tweaks, we finalised a logo that works on a number of levels. The new logo reflects the journey of their users: a winding path that is different for everyone, which joins to a rising sun. A symbol of hope.

Strategic overhaul and content evaluation

Our role went beyond simply developing a new site. We led a thorough overhaul of the existing website, conducting a detailed evaluation and restructuring of numerous content pages. This was crucial to ensure the site better reflected the charity’s evolving mission and values, while meeting the needs of its audience.

HTML/CSS build and WordPress development

We crafted a responsive and visually appealing HTML/CSS layout, then integrated WordPress to streamline content management, allowing the client to easily update and add new content.

Collaborative design and development

In partnership with the Rising Sun marketing team, we focused on designing a simplified, fully functional navigation system compatible with all devices. A key aspect of our approach involved extensive testing to determine the most effective menu placements, ensuring a seamless, intuitive user experience that makes the site both accessible and easy to navigate for all users.

“We are so pleased with our brand-new website and branding, and have received some really lovely feedback so far!

We would not hesitate to recommend Highscore to anyone looking to take on a similar project.”

Fran Ellis, CEO